Concepts

Project Overview

Circles is a platform that creates micro-communities of 5-7 individuals who collaborate to reach shared health goals. By providing structured meeting formats and resources, Circles fosters support and accountability, helping users build sustainable habits.

Problem Identification

Many individuals lack a supportive, structured environment to pursue their health and wellness goals. Existing platforms are often too broad or impersonal, which limits effective accountability and motivation for lasting change.

Research and Ideation

Through research, I found a need for a platform that supports small, committed groups. Insights from user interviews revealed that people sought accountability partners and intimate groups to help them stay motivated. This led to the creation of Circles, where users could find like-minded individuals and foster meaningful connections.

Design Approach

• Group Formation: Users form circles based on goals and availability, creating small, dedicated communities.
• Meeting Structures: Customizable templates include goal-setting, check-ins, and structured activities to maintain focus.
• Persona-Driven Features: Features like scheduling, goal assistance, and curated resources ensure relevance to each user’s journey.
• Leader Support: Tools for leaders, including 24/7 support, coaching, and expert content, ensure effective facilitation.

Project Overview

MEMO is a fitness discovery platform designed to help users find creative ways to stay active and healthy. For users, MEMO offers personalized fitness challenges, content recommendations, and access to innovative products and services that connect them with online communities and thoughtful brands. For fitness studios, MEMO provides a tool to distribute content, engage users, and adapt to the digital fitness landscape, allowing them to reach new audiences and showcase their offerings effectively.

Problem Identification

During the COVID-19 pandemic, as digital fitness became increasingly prevalent, users were often overwhelmed by options and lacked inspiration for maintaining an active lifestyle. Fitness brands also faced challenges in engaging users and staying relevant in the rapidly shifting digital space. MEMO bridges this gap by offering a curated platform for fitness exploration, while supporting brands in adapting to these changes.

Research and Ideation

To shape MEMO’s features and focus, interviews were conducted with four fitness studios. These discussions highlighted the need for a platform that could personalize fitness experiences and facilitate connections between users and innovative fitness brands. Based on this feedback, MEMO was developed as a content discovery platform that supports both users and fitness studios.

Design Approach

• Fitness Challenges and Personalized Content: MEMO provides users with a variety of fitness challenges and a content feed tailored to their interests, fostering motivation and commitment.
• Exploration of Brands and Services: The platform allows users to discover brands and services that align with their wellness goals, enhancing their engagement with the fitness community.
• Support for Fitness Studios: MEMO helps fitness studios adapt to digital trends by offering a space where they can showcase unique content and connect with potential clients.

Wireframes

The wireframes below demonstrate MEMO’s core functionality. It previews both the business features for the fitness studios, as well as the feed experience and sign-up flow for the users.

Project Overview

Tender, the dating app for foodies, is a concept that reinvents dating by connecting users over a shared love of food. Men showcase their cooking skills through videos, which women rate to create matches based on mutual culinary interests. The app encourages users to discover new cuisines and develop cooking skills, fostering a unique food-centric dating experience. Tender fosters genuine connections over shared passions for food, aiming to make dating enjoyable again by focusing on meaningful, activity-based interactions.

Monetization Strategy

Revenue would come from partnerships with local restaurants and a premium membership tier. Premium users gain access to exclusive features, such as meal prep services, cooking tutorials, and discounts on dining experiences, adding extra value and unique culinary insights.

Features & Flow

Tender offers a streamlined, engaging experience that encourages users to connect over food. Here’s how it works:

• Step 1: Share Your Cooking – Users upload videos of their best dishes, showcasing their culinary skills and personalities.
• Step 2: Discover & Match – Through a swipe-based feature, users can browse dishes and rate each other’s cooking. Matches are based on mutual interests and ratings, creating meaningful connections rooted in food.
• Step 3: Book Your Date – Once matched, users can book a dinner date at a curated list of restaurants directly within the app. The in-app scheduling system makes it easy to plan the first date, taking the guesswork out of choosing a venue.

Additional Features

Cooking Classes – Users can sign up for cooking classes, either solo or with a match, to learn new skills and enjoy a shared experience. Restaurant Recommendations – A curated list of trendy restaurants is available to help users find unique dining spots, making dates even more memorable

Branding & Logo Design

Tender's brand identity revolves around food and fun, using playful elements to reinforce its unique positioning in the dating space.

• Tagline: “Let’s spice things up” captures the dual themes of food and romance, enticing users to explore new flavors and connections.
• Logo Concept: The T-bone steak logo is both playful and meaningful—the “T” represents Tender, symbolizing both the app’s name and the concept of “tenderness” in relationships. The T-bone steak also aligns with the app's food-centric theme, adding a memorable visual anchor.
• Visual Aesthetic: The app incorporates food-themed imagery in its promotional materials, including backgrounds with dishes and cooking-related visuals. This consistent food-centric aesthetic helps establish Tender as a space for food lovers, creating an inviting and authentic look.